Your story-worthy business
Design your business to work for you.
Business design coaching and copywriting.
If you want a successful business, tell a great story.
Make your customer the hero, and you their guide.
I will work closely with you to find out what you REALLY love about what you do, and redesign it with game-thinking and storybrand to make you enjoy every working day.
You’ll feel motivated, purposeful and full of authority playing the best game you have ever played;
the game of your own business.
Come join me on a call and I’ll show you
How to find what motivates you, and appeals to your customers
How to gamify your workplace for purposeful actions every day
How to tell the story of your business to people love to be in it.
Choose your adventure:
Copywriting: The story of YOU.
Let’s get to know YOU, and tell the world what you love to do for them.
Discover your values, your purpose and what your co-workers and clients love about you.
We will write your story, remove confusion, add clarity and define your aims.
Let’s find out who you are, and write so people will come to you.
2. Business design
Have an idea and want to make it into a product? A service? A business?
Come to this 6-session, 12-week workshop to develop your idea from storied offer, to being tested on the market, to ready to launch.
I will walk you through the steps of Game Thinking to network, find your market’s needs, prototype and sell before launch to make sure you’re on a winner.
3. Brand development
You have an established business, but want to sell your service better. Perhaps a new line.
I will manage your new product or service - give it story, find connections and resources, and take care of the creative side of your brand.
You’ll have your new lines well managed, markets tested and scripts written.
All you have to do is like where it is going.
More than words.
I’ve been in the wordsmith game since the 90s, and have seen many great businesses thrive because of great storytelling.
But it goes deeper; the story that really makes a business thrive is the story they tell themselves: their motivation, their mission, and their purpose.
So I added business design to what I can offer.
Now I coach people into designing great businesses they love, and stepping into their most meaningful work.
AND have killer copy to promote themselves.
Let’s do it! Let’s write your story.
What Our Customers Say…
For a FREE booklet on the Game On! method of product development,
Send me a message here!
Some of our happy clients
FAQs
How do I attract clients to my business?
1
Well first we have to work out what YOU are about.
Why do you do what you do? Who you do it for? And HOW you do it?
Let’s find out what you love to do for them, and then we’ll write that story, connect it with people who want to work with you.
Not only will your business pick up the right clients, but you will find your own work more fulfilling too!
How do I find my customer’s needs?
2
Your customers love a story with them as the hero, solving their problems with your help. Stories create emotion, and emotion prompts action, which is to give you a call.
You and I will talk through how you make your customer the hero, and build a story around that so they want to pick up the phone and take up your offer.
What is good marketing in Australia?
3
Australian’s don’t buy quickly - we need good trust first.
To establish trust, you need a compelling story that tells the story of your customer.
We put THEM in the role of the hero, emphasise with their concerns, and show how we understand them.
We get them curious enough to give you a call, so you can talk through how you can really help them, and who they will be once you do.
Not only will this get you more sales, but the relationships you build will be more fulfilling for you, giving you even more purpose!
Are humans better than AI?
4
AI can be a fine tool for fast research, lay out a format, prompt you to act, or write code, but can’t write to motivate humans.
Only humans, with human emotions and relatable drives, can do this.
A good coach and copywriter will get to know your stories, and the stories of your customers, to create heart-felt writing that prompts enthusiastic actions.
So if you want humans to feel and to act, get a human to write with you.

