Copywriting that hits the market.

Your brand story written to bring you more customers.

Book your free consultation today

Why is your great business idea stalled?

How can your idea make you a success?

Work with me and we’ll turn your idea into a legendary story.

Here is what we’ll do together:

  • Troubleshoot your business plan, and get it moving right.

  • Align your business with your strongest purpose. Love what you do.

  • Find your superfan client, and develop products for their maximum satisfaction.

  • Write a powerful story on all your marketing assets, with a valuable offer for your perfect clients.

 

Let’s get your business focussed and moving forward:

1: Align your focus

Business mindset coaching

What do you REALLY want?

I’ll dive in deep with you, find out what makes you tick and your ideas work.

It could be that you need purpose and direction. I’ll help you with that.

Or you are struggling to express those great ideas of yours. I’ll help you there too.


Find clarity of purpose through business design coaching.

2: Test your client

Strategic marketing

Make a winning product.

Test your product on real clients. Find out why they like you, and do more of that.

I take you through the Game Thinking method of product and business design to find out what really excites your ideal superfan.


Be guided through Game Thinking and learn how to develop a winning business.

3: Send your message

Copywriting pen

Tell a great story of your brand, and attract customers.

Well-written web copy, advertisements, videos, social media posts and content blogs all tell a compelling story, and motivate your audience to action.

Compelling copywriting to draw your customer into your heroic story.

Book your free consultation here
Stuart Black Melbourne Copywriter

More than just great copywriting.

For more than a decade, I have written advertising and marketing copy. I would boost businesses through exceptionally good story writing.

But that was not enough. Just being great at words just wasn’t doing it any more. I was stuck in a swamp without purpose.

I saw that there were so many entrepreneurs like myself, who had great ideas, but hadn’t put them into action. So many people not living up to their full potential. Including me.

Why did I like copywriting? It wasn’t just the words, but the PEOPLE. What I really loved was to help people to be the best they could be. To find their drive, and get them excited about what they loved to do!

I made this my mission: To help others with theirs.

I learned very effective coaching techniques, practiced getting to the heart of people’s purpose, to help them be clear and motivated, and design a career that lets you do exactly what you were made to do!

I found my purpose, which is to find YOUR purpose.

And THEN write your copy.

What Our Customers Say…

Book your free session here

Or send me a message here and I’ll get right back to you:

Some of our happy clients

FAQs

How do I fix my business?

1

Let’s work out what the problem is first.

It could be your mindset: your actions not aligned to your values; or your product not aligned to your customer’s needs, or your message not telling the right story.

I will guide you through what is working and what is not, then coach you through the solution so we fix it together.

Not only will your business pick up the right clients, but you will find your own work more fulfilling too!


How do I write a business story?

2

Your customers love a story with them as the hero, solving their problems with your help. Stories create emotion, and emotion prompts action, which is to give you a call.

You and I will talk through how you make your customer the hero, and build a story around that so they want to pick up the phone and take up your offer.


What is good marketing in Australia?

3

Australian’s don’t buy quickly - we need good trust first.

To establish trust, you need a compelling story that tells who you are and why you love what you do.

And FINALLY: What can you do for me?

Not only will this get you more sales, but the relationships you build will be more fulfilling for you, giving you even more purpose!


Why is human copywriting better than AI?

4

AI will give you dry information that prompts no action that you weren’t going to take anyway.

AI can be a fine tool for quickening research, prompt when told to, to code or fill in a form, but can’t write to motivate humans.

Only humans can do this, and a good copywriter will create heart-felt stories that prompt enthusiastic actions.

So if you want humans to act, get a human to write.