From as far back as the 90s…

I studied advertising and copywriting. It was a perfect way to put together my love of words and ideas.

But I noticed that so many business owners weren’t doing what they love to do. They were doing something else, or had fallen out of alignment with their purpose, or couldn’t convey their passion to their customers.

Quite often their mind was going one way, and their heart another. I could give them great copywriting, sure, but that was just the tip of the arrow. Their mind and eye were misaligned.

So they were stuck - not growing and not knowing why.

I wanted to help them more, so I learned powerfully effective coaching techniques, to fix business owners’ minds and hearts as well as their story.

So now I coach business owners so that they are aligned with their own purpose and motivation, teach them game-thinking business design, and THEN write their content and copy.

That’s what I can do for you: Work out what you need your business to be, then make it happen with a well-written story.